From pop-up ads to pay-per-click to targeted advertising, finding and reaching the target audience – the raison d’etre for marketers and advertisers, has exploded and evolved in the digital age.Īnd along with it has come an array of ad tech companies, specialists in the software and tools that brands and agencies are using in their online advertising – setting up, managing, and analyzing their digital campaigns, the results, and the data collected.
The internet transformed advertising, and advertising, in turn, has impacted the net.
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